Freelance Social Media & Digital ADs Specialist

💰 Rate: £25 per hour | ⏳ Hours: 5 hours per week (flexible) | 🌍 Location: Remote | 📄 Contract: Freelance

About Us:

We are a purpose-driven organisation focused on Forest School, outdoor learning, wellbeing, and nature connection. We provide online training for educators and professionals looking to bring the benefits of nature into their work. We are looking for a proactive and results-driven Social Media & Digital Marketing Manager to grow our online presence and drive engagement through social media and paid advertising.

Who We’re Looking For:

You’re an experienced social media manager and paid ads specialist with a strong grasp of Facebook/Meta Ads, audience engagement, and digital marketing strategies. You’re creative yet analytical, detail-oriented, and comfortable working independently.

Key Responsibilities:

🔹 Social Media Management

Plan, create, and schedule a minimum of 12+ engaging posts per month across LinkedIn, Facebook, Instagram, X (Twitter), and TikTok.
Design branded graphics in Canva and schedule content using Later.
Engage with the online community: reply to comments, manage group memberships, and invite engaged users to follow.
Ensure all video content includes subtitles.
Maintain and update a content planner, ensuring alignment with marketing goals.
Monitor audience growth and engagement trends, providing monthly insights.

🔹 Facebook Ads & Paid Media

Manage and optimise Meta/Facebook Ads for lead generation, webinars, and product promotions.
Monitor ad performance, adjust strategies, and ensure the right audiences are reached.
Use audience segmentation tools (custom audiences, lookalikes, etc.) for better targeting.

🔹 Campaign & Launch Support

Assist in social media campaigns and product launches (approx. 4 per year).
Set up ads for launches and create additional marketing content as needed.
Analyse campaign performance and provide recommendations for improvement.

🔹 General Admin & Coordination

Keep marketing materials and digital assets organised in Google Drive.
Track tasks and updates using Trello or similar project management tools.
Provide weekly progress updates and participate in monthly marketing meetings.

What You’ll Need to Succeed:

✔ Proven experience in social media marketing and Meta/Facebook Ads.
✔ Strong understanding of social media engagement and community-building strategies.
✔ Ability to track and analyse ad performance for continuous optimisation.
✔ Knowledge of email marketing and digital funnels (a plus).
✔ Reliable, proactive, and able to work independently.
✔ Experience using Canva for social media graphics.
✔ Familiarity with Later for scheduling and content planning.

Hours & Compensation:

💰 £25 per hour | Minimum 5 hours per week
⏳ Flexible working hours, with some availability required during launches (agreed in advance).
📈 Additional hours may be requested with at least 14 days’ notice before a launch.

How to Apply:

If you’re interested, please email [email protected] with:

1️⃣ Your CV or LinkedIn profile.
2️⃣ A short cover email highlighting your experience and, if relevant, your interest in Education, Nature, or Wellbeing.
3️⃣ Links to social accounts or ads you’ve managed.

📅 Closing Date: Monday, 17th March
🎥 Interviews (via Zoom): 19th or 20th March
🚀 Start Date: 26th–31st March

We look forward to hearing from you! 🌿✨